Blink App Rebranding & UX Improvement
Improved clarity of the end-to-end ride journey by addressing onboarding and ride status communication gaps
Created a consistent UI system that scales across screens
Enhanced perceived clarity of onboarding and ride status flow based on stakeholder feedback
Technologies: UX Design, Product Management, Stakeholder Collaboration
Risilo (UpShifters): Product Structuring & Feature Delivery
Stabilized the foundation of a social media analytics platform to make it testable and demo-ready
Defined clear end-to-end flows and delivered core analytics features
Created a structured, prioritized backlog for the development team
Technologies: Product Management, User Journey Mapping, Analytics Features
AdShifters: MVP Dashboard for Marketing & Business Insights
Delivered a centralized performance tracking dashboard for marketing and business KPIs
Improved trust in reporting through clear definitions and consistent metric logic
Iterated on the MVP based on user feedback to enhance clarity and usability
Technologies: Dashboard Development, KPI Definition, User Feedback