Walaa El Shinnawi

Product Manager · Cairo, Egypt

Walaa El Shinnawi

About

Product Manager with 2+ years of experience across B2B SaaS and analytics products, with hands-on work in both 0→1 product structuring and UX improvement on live products.

Experience

Product Owner — Blink KSA

Led UX and localization improvements for a ride-hailing app in KSA, enhancing end-to-end journey clarity Standardized UI components for consistency across the app Restructured onboarding to be simpler and culturally relevant for KSA Collaborated with stakeholders to validate priorities and iterate on design

Product Manager — Risilo

Stabilized an early-stage social analytics product into a testable version with structured flows Defined clear end-to-end user journeys and created a prioritized backlog Delivered core analytics features that provided clear user value Improved client feedback on usability and clarity of insights

Product Manager — AdShifters

Delivered an MVP marketing and business insights dashboard used by internal teams and clients Defined dashboard user flows and structured requirements for clarity Iterated post-release based on user feedback to improve usability Reduced reliance on multiple tools for high-level insights

Skills

Product Management Skills

Tools

Projects

Blink App Rebranding & UX Improvement

Improved clarity of the end-to-end ride journey by addressing onboarding and ride status communication gaps Created a consistent UI system that scales across screens Enhanced perceived clarity of onboarding and ride status flow based on stakeholder feedback

Technologies: UX Design, Product Management, Stakeholder Collaboration

Risilo (UpShifters): Product Structuring & Feature Delivery

Stabilized the foundation of a social media analytics platform to make it testable and demo-ready Defined clear end-to-end flows and delivered core analytics features Created a structured, prioritized backlog for the development team

Technologies: Product Management, User Journey Mapping, Analytics Features

AdShifters: MVP Dashboard for Marketing & Business Insights

Delivered a centralized performance tracking dashboard for marketing and business KPIs Improved trust in reporting through clear definitions and consistent metric logic Iterated on the MVP based on user feedback to enhance clarity and usability

Technologies: Dashboard Development, KPI Definition, User Feedback